Some clients pay cash. Some pay us in equity. Some start a company with us. Pick the deal that suits your stage and your bank balance.
Select a model to see how it works and who it suits.
Model 01
You pay for the services and development.
We agree on scope, deliverables and price up front, and you own what we build.
Upfront investment High
Risk & reward shared Low
Funded startups and businesses with a clear scope and budget who want full ownership.
Model 02
A monthly fee for ongoing technology and business support.
A dedicated team works as your extended tech and business department, with priorities set together each month.
Upfront investment Medium
Risk & reward shared Low
Teams who need continuous product development and support without hiring in-house.
Model 03
Lower upfront payment in exchange for ownership in the startup.
We discount our fees and take an agreed equity stake, so we are invested in the company’s long-term value.
Upfront investment Low
Risk & reward shared Medium
Early-stage startups with strong potential but limited capital to fund development.
Model 04
We build the product and receive an agreed percentage of future revenue.
We build the product and are paid an agreed percentage of the revenue it generates, with upfront costs agreed case by case.
Upfront investment Low
Risk & reward shared High
Products with a clear path to revenue, where the founder wants to keep their equity.
Model 05
We partner with founders to establish and operate a new business together.
We co-found the business: you bring the idea, domain expertise or market access; we bring technology, AI and execution. We share ownership and operations.
Upfront investment Shared
Risk & reward shared High
Founders and businesses with a strong idea or market position who want a true co-founding partner.
| Model | How it works | Upfront | Shared risk | Best for |
|---|---|---|---|---|
| Fixed Fee | We agree on scope, deliverables and price up front, and you own what we build. | High | Low | Funded startups and businesses with a clear scope and budget who want full ownership. |
| Monthly Partnership | A dedicated team works as your extended tech and business department, with priorities set together each month. | Medium | Low | Teams who need continuous product development and support without hiring in-house. |
| Reduced Fee + Equity | We discount our fees and take an agreed equity stake, so we are invested in the company’s long-term value. | Low | Medium | Early-stage startups with strong potential but limited capital to fund development. |
| Revenue Sharing | We build the product and are paid an agreed percentage of the revenue it generates, with upfront costs agreed case by case. | Low | High | Products with a clear path to revenue, where the founder wants to keep their equity. |
| Joint Venture | We co-found the business: you bring the idea, domain expertise or market access; we bring technology, AI and execution. We share ownership and operations. | Shared | High | Founders and businesses with a strong idea or market position who want a true co-founding partner. |
When we take equity or revenue instead of cash, we’re investing our own time. So we’re choosy.
Customers feel the pain today and are looking for a fix.
Someone who will own the business, the customers and the outcome.
A believable way for the product to make money.
Where technology, AI and fast execution make the difference.
Yes. We’re happy to sign an NDA before you share the details, and every partnership agreement sets out clearly who owns the idea, the product and the code.
Yes. A common path is a fixed-fee validation stage first, then a monthly, equity or revenue-share arrangement once there is evidence the idea works.
Under fixed-fee and monthly models you own everything we build. Under equity, revenue-share and joint-venture models, ownership and rights are set out clearly in the partnership agreement before work begins.
No. Equity, revenue-share and joint-venture partnerships are offered selectively, to opportunities where we believe we can genuinely help build a successful business.
Then we tell you early, before you’ve spent on a full build. A clear ‘stop’ or ‘pivot’ is a good outcome of the validation stage.
A free 30-minute call. You’ll get an honest view of the idea, the risks we see and what we’d do first, whether or not we end up working together.
