How an idea becomes a company.
Four stages, each with a clear outcome. Come in at the one you need, and leave whenever you like.
Idea Validation
We dig into the market, talk to the people you want to sell to and run cheap tests to see whether they’ll pay. You find out before the big money is spent.
- Market and competitor research
- Customer interviews and problem discovery
- Business model and pricing hypotheses
- Landing pages and smoke tests to measure demand
You leave with
A straight answer: go, change course, or stop.
Where AI helps
AI speeds up the desk research, so more of your budget goes into real conversations with customers.
Product Development
We design and build the first version of your app, platform or device. We keep it small enough to ship quickly, then harden it once real users arrive.
- Product scoping and UX / UI design
- Clickable prototypes for early feedback
- Web, mobile, cloud and embedded engineering
- Electronics, PCB and firmware prototypes
- Cloud setup, security and analytics from day one
You leave with
A working product in your customers’ hands.
Where AI helps
AI-assisted prototyping and coding help each round of changes move faster.
Market Launch
Good products don’t sell themselves. We help with the brand, the pitch, the marketing and the first sales channels that bring in paying customers.
- Brand identity and positioning
- Go-to-market plan and launch campaigns
- Sales materials and customer onboarding
- Acquisition channels and conversion tracking
You leave with
Your first paying customers, and a way to find more.
Where AI helps
AI helps with first drafts and campaign testing, so a small team can cover more ground.
Growth & Expansion
Once customers are coming in, we stay on. We improve the product, automate the busywork and help you into new markets.
- Product improvements driven by usage data
- Automation of repetitive operations
- Scaling infrastructure, or moving hardware to volume production
- Expansion into new segments and markets
You leave with
A company that can grow without hiring at the same pace.
Where AI helps
Automation helps keep running costs in check as you scale.
What happens after you get in touch.
- 1
Intro call
Tell us about the idea, the market and where you are today.
- 2
Free idea review
We look at the opportunity, the risks and the quickest route to market, and tell you straight what we think.
- 3
Proposal
A plan, a timeline and a team for the stages you need.
- 4
Kick-off
Your team is in place and work starts.
The first step is a conversation. It’s free and there’s no pitch deck required.
Book a free callTell us what you’re building.
A free 30-minute call. You’ll get an honest view of the idea, the risks we see and what we’d do first, whether or not we end up working together.